In the 2011 Affiliate Summit AffStat Report, where over fourteen-hundred affiliates were surveyed, we asked, “How do you most often find out about an affiliate program and then join?”, and 3% responded with “Affiliate Manager is on Twitter.”
I am sort of surprised by the low percentage who find affiliate programs this way, but perhaps it's because I'm more apt to follow OPMs, and I see all of their new program announcements on Twitter.
I find it helpful to not only discover affiliate programs on Twitter, because an affiliate manager is proactive there, but also it's a great too to follow affiliate programs you've joined.
The affiliate managers and affiliate programs I follow on Twitter will regularly post information on limited time coupons, special deals, etc., as well as linking to recent blog posts about the affiliate program.
Plus, it's nice to have access to an affiliate manager on Twitter for quick questions about their program(s).
I like the idea of having a Program on Twitter; however, Amazon’s doesn’t seem terribly active. Do you think it works well for them?
I’m not sure if Amazon interacts with affiliates through Twitter or if they just use it to broadcast information.
Not sure how well it works for them, but I’d be happy to hear way more frequently from them. Just 4 Tweets so far this year!
Yeah, that’s what I’d like to know. I’ve been toying with the idea of starting social channels for my program, but I just want to be sure they’ll be worth the time.
I suppose even if they are somewhat intensive to monitor, it’s worth it, because you’re helping people that need help one way or the other.
By the way, the keynote for Affiliate Summit Central 2012 is Maribel Sierra, the Director in the Global Social Media & Communities team at Dell, where she is tasked with leading Dell’s Social Media Listening and Engagement Strategy, which includes their Listening Command Center.
Im a website owner new to the affiliate world. Im looking for affiliates to sell my product and your comprehensive chapters has given me a much better understanding of who affiliates are and what they are looking for. thank you!
Glad to help! Good luck with your affiliate program.