Archives for December 2012

Networking at Meetups and Conferences


While you can learn about affiliate marketing online, I think there is no substitute for face to face networking and learning.

Meetups and conferences

A couple years ago, I moved from New Jersey to Texas and didn't really know anybody in my new city. So I went to meetup.com and searched for affiliate marketing.

I found a number of relevant meetups and joined.

Soon after, I was attending the meetups and seeing quality speakers for free, as well as meeting lots of helpful folks while networking.

Since I found the meetups to be so useful, I started up a local affiliate marketing meetup, and later we created Affiliate Summit meetups across the U.S. and Canada.

And then there are affiliate marketing conferences. It's a little tough to be objective, since I co-founded Affiliate Summit back in 2003, and it has become the biggest industry conference in the world.

There are other conferences, mostly run by the affiliate networks, that I attend, but I'd suggest investigating Affiliate Summit when you get to the point that you can invest funds in your affiliate marketing business.

But don't attend conferences before you can afford them. While you are working towards having a budget for conferences, you can see past Affiliate Summit sessions on YouTube.

As I mentioned, Affiliate Summit was founded by Missy Ward and me in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers.

Attendees at Affiliate Summit events break out into five main categories: agencies, affiliates, merchants, networks, and vendors.

The conference features a number of keynote addresses, as well as dozens of breakout sessions, plus three days of exhibitors and networking.

Affiliate Marketing Blogs and a Magazine


The landscape of affiliate blogs is frequently evolving with new people starting up and others disappearing for different career paths.

blog

In 2012, Affiliate Summit asked conference attendees for their feedback on their favorite affiliate marketing blogs.

The top 25 affiliate marketing blogs were compiled to help affiliate marketers in their search for the latest affiliate marketing trends, resources, and advice.

Here are the Top 25 Affiliate Marketing Blogs of 2012 listed in alphabetical order. You can find a wealth of information on affiliate marketing from these great blogs.

  1. Ad Hustler Blog
  2. Affiliate ABCs
  3. Affiliate Marketing Blog
  4. Affiliate Marketing, Business Strategy & E-Commerce 3.0
  5. Affiliate Summit Blog
  6. affiliatepraxis.de | 100% Praxiswissen Affiliate Marketing
  7. Affiliates4u.com
  8. AffPlan.com
  9. AM Navigator Affiliate Marketing Blog
  10. Dukeo
  11. Eric Nagel
  12. Experience Advertising
  13. FeedFront
  14. Finch Sells
  15. Inside the Secret Life of a Super Affiliate – ZacJohnson.com
  16. iPyxel Creations
  17. John Chow dot Com
  18. LukePeerFly.com
  19. Marketing Gorilla
  20. Merchant ABCs
  21. MissyWard.com
  22. MrGreen.am
  23. Nickycakes
  24. Shoemoney.com
  25. Skimlinks Blog
  26. Tricia Meyer, Affiliate Marketer

In adding the list, I realized there were 26 blogs included. Oh well, consider that a bonus resource for you.

FeedFront MagazineAnother free affiliate marketing resource for you to check out is FeedFront Magazine.

FeedFront is the official magazine of Affiliate Summit. The magazine is dedicated to bringing ideas, resources, and opinions from Internet marketing innovators to you before your next project or venture.

That's the reasoning behind the name – you get the insight on the front end, rather than feedback after you've executed.

Articles are one-page and written by folks in the industry that actually do what they're writing about. The magazine comes out quarterly and it's free to U.S. addresses.

There are links from the FeedFront site to all of the past issues.

Subscribe to FeedFront Magazine to get it in your mailbox.

Affiliate Marketing Education


Affiliate marketers should consume a steady diet of information to continually evolve their businesses.

Get your affiliate marketing education

There are a variety of free and paid resources out there to learn the latest industry news, tips, and resources for affiliate marketers.

Take advantage of these opportunities to improve and make the most of your affiliate site(s).

Keep your affiliate marketing business healthy – this is a constantly changing industry, and it is vital to stay in the loop.

Good luck.

A/B Testing


Affiliates should be A/B or split testing their landing pages, but many I've asked have never bothered.

Split testingFor the uninitiated, split or A/B testing is a process where you serve up different versions of your page to different visitors to determine which is more effective.

I've tried various ways in WordPress and found they were largely a hassle, until I came across the Simple Page Tester plugin.

The plugin lives up to the name, as it was simple to set up and start a split test.

You just choose an existing page and then choose to duplicate the page, create a fresh page to test against, or choose another existing page.

split testing plugin

Then you determine how many people see each version of the page by adjusting the percentage in either direction.

It's up to you to track conversions from each version. After you run a test, you can declare one page the winner.

At that point, the winning page becomes the new master page and the old variation is deleted for you.

Simple as that.