Archives for January 2012

In the 2011 Affiliate Summit AffStat Report, where over fourteen-hundred affiliates were surveyed, we asked, “How do you most often find out about an affiliate program and then join?”, and 6% responded with “Affiliate marketing blogs.”

Finding out about affiliate programs through affiliate marketing blogs can happen in a couple of different ways.

But first you need to find the blogs – that's easy. Just go to Google and search for affiliate marketing blogs.

The quickest and easiest way to discover affiliate programs from an affiliate marketing blog is to simply scan their advertisers.

Blogs will typically run ads in the header or side columns, and often the ads running in those spots are for affiliate programs or affiliate networks.

Also, you ought to read the blogs, because some of their posts will typically be about new affiliate programs, case studies featuring affiliate programs, news on unique technology or features being offered by affiliate programs, etc.

In the 2011 Affiliate Summit AffStat Report, where over fourteen-hundred affiliates were surveyed, we asked, “How do you most often find out about an affiliate program and then join?”, and 15% responded with “Affiliate Manager contacts you.”

This method could include a variety of techniques for contact, such as direct mail, email, phone, and IM.

The favored techniques will vary with each affiliate program, as will the effectiveness.

As an affiliate, I prefer to not be interrupted, so contacts by phone and IM aren't typically welcomed. Both are certainly good if you want to ask a lot of questions, but I don't often want conversations when I select affiliate programs – I just want to test first and talk later.

Email works for me if it's an individual pitch, based on how a given affiliate program can benefit me and my site(s).

Mass email with general attributes of an affiliate program usually gets a quick delete from me.

I prefer direct mail as an affiliate, too, but rarely get anything in the mail from an affiliate manager.