In the 2011 Affiliate Summit AffStat Report, where over fourteen-hundred affiliates were surveyed, we asked, “How do you most often find out about an affiliate program and then join?”, and 7% responded with “Advertising in print publications.”
It may seem backwards to look offline for affiliate programs, since they are based online, but it's a great way to discover new affiliate programs and networks.
Affiliates can find affiliate programs in a couple of ways with print publications – affiliate marketing industry magazines, like FeedFront, or titles specific to their niche or vertical.
Here is a magazine ad for the SeaWorld affiliate program.
And here is another magazine ad from cpa network Commission Empire.
For any merchants reading, you should have a unique call to action or url, so you can track the performance.
[…] Advertising in print publications […]